Archives for March 2010

Telematics: could the Toyota sticky accelerator bring the mainstream media and consumers on-board?

Today’s New York Times has an Op-ed piece by Robin Chase, the founder and former chief executive of Zipcar. Mr. Chase puts forth the proposition that a simple solution to getting out ahead of potential safety issues such as the current Toyota accelerator problem is real-time access to vehicles’ “black boxes” via wireless applications. In the Op-ed piece, he states: “Aberrant engine and driving behavior would leap out of the carmakers’ now-large data set, allowing them, if necessary, to conduct recalls much earlier. And, in exchange for your contribution of anonymous data, carmakers could send you driving benchmarks aggregated from your peers…”. As I and others have presented multiple times at various » Continue reading

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